After a short night of sleep, Sinek and the two officers with whom he was traveling joined a supply airdrop mission, an experience that he calls amazing. His military companions stayed calm which, to his surprise, helped ease his fears. There were three rockets that exploded-one exploded just 100 yards away from the nose of the aircraft he was on. military base in Afghanistan, the base came under rocket attack. Shortly after landing at the Bagram Airfield, the largest U.S. In August of 2011, Sinek was invited to visit a base in Afghanistan with the Air Force, to get a better sense of the work that Airmen do. “Meanwhile, in the business world, people don’t give anything away for free, or even credit others.” “People had to rely on one another to stay alive,” says Sinek. Observing military personnel, he was impressed by the level of trust and mutual support he saw. Sinek got the perfect opportunity to think about both questions more deeply while working with the United States military. Suddenly, Sinek felt compelled by the questions: how do we know who to trust? And how can communities foster trust as an intrinsic value? But some of them didn’t want to be my friends or share my cause.
“As demand for me grew, I started to meet people who told me things that resonated with me-they’d tell me their ‘Why’. That, in turn, created a greater demand for me, and played a significant role in catalyzing my career,” Sinek says now, five years later. “As the view count on my TEDx talk grew, the demand for finding one’s ‘Why’ expanded. Simon Sinek: How great leaders inspire action But his talk had an unexpected side effect too. Sinek, of course, felt honored by the growing popularity of his talk-and by the opportunity to inspire people to think more deeply about the sense of purpose infused in their work. It quickly became the second most-watched talk on TED.com. In 2009, Simon Sinek gave the talk “ How great leaders inspire action” to an audience of 50 people in a small room at TEDxPugetSound. Simon Sinek’s newest idea centers on trust and how great leaders make their people feel inside a “circle of safety.” It’s a topic he got interested in after his TEDx talk blew up.
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